Population First

About us

Our key objectives are to help reduce gender imbalances in the population and work towards gender sensitive and social development oriented health and population programs.

Laadli - Population First’s Girl Child campaign was launched in 2005 to address the problem of falling sex ratio which was brought out in the Census of 2001. Over the years the campaign has evolved and now focuses on promoting positive image of girls and women in media by sensitizing and influencing the influencers i.e. media and advertizing professionals, opinion makers , youth and educators. Laadli media awards, fellowships, media and gender workshops for media students, working journalists and script writers, media consultations, guidelines, Ad analysis, gender reviews of films, change makers clubs and film festivals are some of the initiatives under the campaign to initiate discussion and dialogue on prevalent gender perceptions and stereotypes.

AMCHI (Action for Mobilization of Community Health Initiatives), which in Marathi means “Ours” is a community empowerment project. It aims to provide better quality of life to people particularly women and children by focusing on empowering women, communities, local self-government institutions and village level committees to ensure better governance and implementation of the social development initiatives. Using innovative participatory techniques it promotes peoples participation and ownership of development programs, thus bringing in sustainable social transformation. AMCHI is implemented in 96 villages under nine Primary Health Centers in the Shahapur Block of Thane District of Maharashtra since 2007.